MSK Ingredients Privacy Policy
Updated July 2025
At MSK Ingredients Ltd., we are committed to safeguarding and preserving the privacy of our visitors. Our privacy policy explains how we collect and use your personal data, who we share it with and how you can manage its use.
Our policy is designed to comply with the laws of the United Kingdom, specifically with the Data Protection Act 2018, which incorporates the EU General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations.
We will update this policy occasionally, so we recommend visiting this page periodically to review any changes.
What personal information do we collect?
When you place an order for goods or services online or by phone, email or post, we will create an account on our systems to store information about this and any future transactions, quotations or correspondence.
You may optionally register on our website which will give you access to your account information (once we have verified and connected you) or if you are a new customer will create an account on our systems automatically.
To manage and operate this account we collect some, or all of, the following information:
- Your name and contact details
- Delivery and invoice addresses
- Your purchase history
- Details of payments received from you
- Your marketing preferences
- Website information, including user journeys and cookie tracking
If you apply for credit facilities, we will collect some, or all of, the following information:
- Your name and contact details
- Delivery and registered business addresses
- Credit reference and other business information
To provide personalised digital marketing and advertising, we collect some or all of the following information:
- Your name and contact details
- Your marketing preferences
- Records of consent, where appropriate
- Your IP address
- Your purchase history
- Website information, including user journeys and cookie tracking
If you contact us to ask a question or make a complaint, we will collect some or all the following information:
- Names and contact details
- Account information
- Your purchase history
- Details of payments received from you
- Previous correspondence
Our lawful bases for using your information
Under UK and European law, we must have a 'lawful basis' for collecting and using your personal information. We must also inform you of the basis we rely on. The basis we use may affect your data protection rights, which are summarised below.
More information is available on the Information Commissioner's Office website at www.ico.org.uk.
Your data protection rights
Right to access - You can ask us for a copy of the personal information we hold about you.
Right to rectification - If you believe any information we hold is wrong or incomplete, you can ask us to correct or delete it.
Right to erasure - You can ask us to delete your personal information.
Right to restrict processing - You can ask us to limit how we use your personal information.
Right to object - You have the right to object to us processing your personal data.
Right to data portability - You can ask us to send your data to another organisation or directly to you.
Right to withdraw consent - If we're processing your data based on your consent, you can change your mind and withdraw it anytime.
If you would like to make a data protection rights request, please contact us using the details at the end of this privacy policy. We'll get back to you as quickly as possible, and always within one month.
When you place an order for goods or services online or by phone, email or post, our lawful bases for collecting or using your personal information are:
- Consent - You permitted us to do so by accepting our standard terms and conditions when you placed the order.
- Contract - We must collect and process this information to complete your order.
If you register on our website, our lawful bases for collecting or using your personal information are:
- Consent - You permitted us to do so by accepting our standard terms and conditions when you registered for an account on our website.
- Contract - We must collect and process this information to manage your account so that you can place orders with us.
If you apply for credit facilities, our lawful bases for collecting or using your personal information are:
- Consent - You permitted us to do so by accepting our standard terms and conditions when you placed the order.
- Contract - We must collect and process this information to assess your credit application and set up your account.
To deliver personalised digital marketing and advertising, our lawful bases for collecting or using your personal information are:
- Consent - You permitted us to do so by registering for email updates, newsletters and/or other marketing activities.
If you contact us to ask a question or make a complaint, our lawful bases for collecting or using your personal information are:
- Consent - You permit us to use your information to respond to your question or complaint.
- Contract – We must collect or use the information to enter into or carry out a contract with you, for example, to provide a quotation.
- Legitimate Interest – We retain your correspondence as it is in our interests to do so for the purposes of business continuity, legal defence, audit and compliance.
How long will we keep your information?
Except as set out below, we keep your personal information only for as long as required to provide you with the services you have requested or to comply with the law.
After seven years of inactivity (i.e. seven years after your last order was placed) we will anonymise your account. This means we will remove all personally identifying information so that it is impossible to link it back to the individual who set up the account.
Some account and financial transaction information will be retained for six years to comply with our legal obligations to the UK tax authorities.
Some account and financial transaction information will be retained for four years to comply with customs, duty and tariff regulations where orders have been shipped outside the United Kingdom.
We will retain your information for marketing and personalisation until you unsubscribe, emails cannot be delivered to the email address you gave us, or we choose to stop sending you marketing messages.
If you contact us with a question or complaint, we will retain your email in our systems for ten years for the purposes of legal defence, audit and quality management.
Who do we share your information with?
To operate our business effectively and provide you with an efficient and accurate service, we share your personal information with organisations that process it on our behalf or who need your information to provide services for us, including, but not limited to, sending emails, providing delivery services, managing event bookings, cloud data storage, conducting surveys or polls, website analysis, data analysis and processing card payments.
These organisations will only have access to your personal information as necessary to perform the service they provide but cannot use it or disclose it for any other purpose. We ensure their privacy standards match or exceed ours before contracting with them.
We host our website in the United Kingdom. The EU and UK governments have adequacy decisions in place, meaning that the legal protections afforded to your personal information are the same in both areas and can be transferred freely between them.
Some of the data processors or service providers we use may process your personal information outside the UK/EEA. They use safeguards, including adequacy decisions and standard contractual clauses approved by a supervisory authority, to do this.
Where required by law, we will share personal information with any relevant regulatory authorities or other organisations.
We share business performance data, which may include some personal information with our parent company, Ingå Group.
Questions or complaints
If you have any concerns about how we process your personal information, please get in touch with us at MSK Ingredients Limited, Sheepbridge Lane, Chesterfield S41 9RX. Telephone +44 (0) 1246 412211 or email sales@msk-ingredients.com
If you remain unhappy after we have responded to your complaint, you can also complain to the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. 0303 123 1113, www.ico.org.uk